Loreal Brandstorm 2025

2025 mission is to: MEN. BEAUTY & CARE. GAME ON THROUGH TECH, PRODUCTS AND BEYOND

 

Apply Link : https://unstop.com/competitions/loreal-brandstorm-2025-loreal-1267961?lb=6SRpyZf&utm_medium=Share&utm_source=shortUrl

It’s time to rewrite the rules of Beauty & Care. Men need to be as invested in looking and feeling their best and deserve products and routines that speak directly to them. This is your chance to create a future where men’s grooming takes center stage. Are you ready to break down stereotypes and empower men to embrace self-care?

Join the L'Oréal Brandstorm 2025 Innovation Challenge, open to all under 30, and collaborate in teams of three to reshape the future of beauty and fast-track your career.

Eligibility Criteria:

Students and working professionals can register for the competition online through this link: https://brandstorm.loreal.com

Participants must register themselves individually on the platform first and then form teams of 3

Brandstorm 2025 is open to:

1st and 2nd year MBA students

Working professionals (full-time or self-employed/freelance) under the age of 29 in business roles

Engineering students

Students of Business, Marketing, Digital Marketing, and E-commerce aged 18-25

You cannot participate in this competition if:

You have already participated in the Competition in a previous year and reached the international finals 

You are an employee of - L'ORÉAL and its Affiliates 

You are a trainee and/or student who did an internship at L'ORÉAL in the department of the brand or division concerned, and/or exercised a relevant function linked to the case study subject matter during the two (2) years preceding the Competition 

Teams need to submit their ideas on https://brandstorm.loreal.com

The format for the submission is a 3-slide PDF along with a video (Duration: 3 minute) of your team explaining the idea

All the deliverables must be done in English

The presentations submitted to the organizers at every stage of the competition must be compliant with the guidelines that will be shared during the competition and comply with intellectual property

Team Formation Guidelines:

Each participant is allowed to register for one team ONLY

The participants can be from any specialization

Students in one team should belong to the same campus. Inter-campus teams are not allowed to participate

There is no restriction on the number of teams from an institute

Only entries submitted before the due date will be considered for evaluation. Any exception to this will be purely at the discretion of the management

If the participant is found to have plagiarized any aspect of their entry, the participant will be disqualified

The final eligibility of the participant will be subject to the discretion and approval of the management

Any extensions in the deadlines will be at the sole discretion of the management

All information related to timelines/case rules will be updated on the Unstop website and L'Oréal's Facebook, Instagram & LinkedIn pages

Stages:

Each team needs to register and successfully complete each stage.

Stage 1: Registration 

Go to the Platform: https://brandstorm.loreal.com

Click on the log-in button at the top right corner or scroll down for the Registration button and follow the registration procedure. Fill in the registration form, providing all necessary information for managing participation

Click on [SIGN UP] to confirm their registration

Participants must register themselves individually on the platform first and then form teams of 3

Release of the case:

Additionally, participants get access to confidential data and materials to help them execute their pitch and presentation.

Stage 2: Case Submission

All teams are requested to represent case solutions briefly on a 3-slide PDF along with a video (Duration: 3 minutes) of your team explaining the idea

You can add additional slides for the cover and appendix i.e maximum slide limit is 5-slide

Teams need to submit their ideas at https://brandstorm.loreal.com

Stage 3: Masterclass by L'Oréal Leaders: The Masterclass will offer the participants a chance to refine their presentation skills and gain valuable insights for optimizing their submissions.

Stage 4: Detailed Submission: Shortlisted teams must fine-tune their deck and the 3-minute video and submit. Details for the same will be shared with the shortlisted teams over email. Shortlisted teams will move to the next phase where they present in front of the jury. 

Stage 5: Semi-Finals: Shortlisted teams will present in front of the jury during the Semi-Final, with the top 6 teams advancing to the next round.

Stage 6: Mentorship: The L'Oréal team will assign mentors and coaches to guide these 6 teams in refining their submissions.

Stage 7: National Finals: The top 6 teams will compete for the National Grand Finale. Teams will be presenting their solutions to the eminent jury members from L'Oréal India.

Final Stage: Worldwide Finals

International Finals: The national winner will be invited to join the International finals.